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We don’t disrupt play. We power it!

PowerUP creates authentic, in-game activations inside Fortnite, Roblox and other UGC Worlds.

We help brands connect with players where they already are. Through experiences that feel seamless, playful and unforgettable.

PowerUP was built for the next generation of play. Born from Meta4 Interactive, we help brands show up authentically inside UGC platforms. Our work goes beyond branded islands or static ads. We design lightweight, interactive experiences that slip seamlessly into gameplay. Turning brand moments into experiences that players choose to engage with. It is about scale, reach, respecting gamers and providing measurable impact.

Behind PowerUP is a collective of veteran game developers, creative strategists, and brand storytellers with deep experience across AAA gaming, entertainment and global marketing. Together, the PowerUP Team crafts campaigns and experiences that transcends borders, feels natural to gamers, is meaningful to creators and powerful to brands.

We believe the future of advergaming is not about interruption, it’s about powering play.

Strategy

Knowing where brands belong in play

We help brands show up in the right maps, moments and with the right mechanics, to meet players where they already are. Our approach blends cultural insights with tactical precision. We stay ahead of innovation in Fortnite and Roblox and the UGC community through deep rooted partnerships to deliver activations that are both meaningful and impactful.

Creativity

Helping brands find their voice in play

We design concepts that fit seamlessly into the player journey, bold, immersive, culturally relevant and built for impact. Every idea balances flair with function, turning innovation on platforms like Fortnite and Roblox into experiences that are authentic and deliver results.

Production

Where vision becomes play

We move fast and execute with precision, whether building immersive worlds, smart gameplay mechanics, and polished visuals that meet the highest standards of Fortnite and Roblox. With deep technical expertise and a focus on performance, we deliver activations that are innovative, reliable and provide the latest and greatest in analytics.

MEET THE TEAM

VANDER CABALLERO

CEO & COFOUNDER

EA – FIFA, Spore, Army of Two, Sims, Need for Speed
META4 – Papo & Yo, Time Machine VR, Fortnite Creative

CAROLINE MURPHY

CHIEF GROWTH OFFICER

Envoy, Huge, McCann Worldgroup

MICHAEL ZAIDAN

VP CREATOR PARTNERSHIPS

Fox, Paramount, American Film Institute

SYLVAIN CROTEAU

CBDO

LUDIA Co-Founder (Jurassic Park, How To Train your Dragons, TMNT …)

ALFREDO CHAVES

PRODUCTION DIRECTOR

EA, MechWarrior Tactics, Megamind, Disney Imagination, founder Blue Lizard Studios, AI-r

JULIEN BARNOIN

CTO & COFOUNDER

EA – Army of Two series
Berry & Cloud founder – Engine R&D + consulting
META4 – Papo & Yo, Time Machine VR

ERIC PLANTE

COO

EA (Medal of Honor, SSX, NHL), Autodesk, Technicolor

ZAK PHELPS

BOARD ADVISOR

EPIC Product design Director – Fortnite Creative
VP Engineering OUYA

JOSHUA LEE

ART DIRECTOR

EA – Need for Speed Underground 1 & 2, Most Wanted, James Bond, Skate 1 & 2
UFG – Sleeping Dogs
META4 – Papo & Yo, Time Machine VR, Fortnite Creative, Transformers VR

Meta4 Interactive

Over 15 Years of Gaming Excellence

Meta4 Interactive is the award-winning team behind PowerUP. Made up of gaming legends and UGC pioneers who have spent decades shaping VR, art games, and the metaverse. Nobody knows gaming better.

Visit META4

Our approach

Our modular approach to creative development empowers Roblox developers & Fortnite creators to craft unique and improved in-game experiences that are player-centric.