In Fortnite, Takis lit up the game with a fiery collision of snack culture and play. Across top Creator maps, players blazed through trails of heat, unlocked flavor-fueled powers, and celebrated victories in showers of Takis bags. In just a short time, the experience captured massive attention, proving that bold flavor makes for unforgettable brand stories inside gaming.
Takis set out to bring its three most iconic products — Intense Nacho, Blue Heat, and Fuego — into Fortnite in a way that felt as fiery and fearless as the brand itself. The challenge was simple but ambitious: turn flavor into a playable force, and do it at scale.
The Takis activation reimagined how a brand could live inside Fortnite. Players blazed through fiery Takis trails that cut across Creator maps, each step charged with intensity. Eliminations didn’t just bring victory — they unlocked powers fueled by Takis’ bold flavors, escalating the heat as the game unfolded. And when the moment of triumph came, opponents burst into vibrant bags of Takis, transforming gameplay into a celebration of the brand’s unmistakable energy. Every mechanic was crafted to feel at home in Fortnite while carrying the fearless spirit of Takis into the heart of play.
The activation lit up Fortnite, driving strong player engagement and creator excitement. Takis transformed bold flavor into a memorable in-game experience that set a new benchmark for brand presence in gaming — and delivered outstanding results for the brand.
