Ahead of the release of Predator: Badlands, 20th Century Studios brought the film’s intensity and mythology directly into Fortnite’s competitive heart. Across top Creator maps, players were drawn into a rising Hunt-Streak — a progression that felt less like a system and more like a narrative arc. As trophies appeared, relics awakened, and the Trophy Wall lit up with each step, players weren’t just fighting opponents; they were stepping deeper into the world of the Yautja.
The ambition was to translate the primal tension of Predator: Badlands into something players could feel instantly: the thrill of stalking, the pressure of being watched, and the surge of becoming the hunter. Inside Fortnite’s most active competitive maps, the activation aimed to create a branded moment that was fast, emotional, and unforgettable.
The activation wrapped Fortnite’s PvP energy in a dark, cinematic atmosphere. Every elimination pushed players further into the hunt — their HUD pulsing with the next trophy, their surroundings shifting as a Predator-style Trophy Wall slowly awakened. Panel by panel, the room filled with skulls, relics, and Yautja artifacts, each reveal dropping like a story beat rather than a mechanical milestone. The feeling was one of escalation: tension sharpening, trophies growing more fearsome, the world closing in. And at the center of it all, a towering holographic screen played the Predator: Badlands teaser, turning each completed streak into a moment of cinematic reward — a breath between hunts. The experience wasn’t about complexity; it was about sensation, a sense that with every elimination, the player was becoming something more dangerous.
The campaign captured what makes Predator iconic: the hunt, the fear, the rise to dominance. By weaving those emotions into the fabric of Fortnite’s core gameplay, the activation built anticipation for Predator: Badlands in a way that felt immediate and powerful. Players didn’t just see the film’s world — they lived a piece of it, one elimination at a time.
