Ahead of the new series launch on FX | HULU, Alien Earth broke new ground with a category-defining activation inside Fortnite. Spread across five top Creator maps, the campaign welcomed players with an animated splash screen, transported them through an Alien Earth portal, and dropped them into a full first-person Alien Experience. With lore-driven rewards and a true taste of the Alien universe, the activation set new standards for in-game advertising, fueling excitement and immersing fans in the story before the series even premiered.
FX set out to create a deeply impactful Fortnite campaign to raise awareness about Alien Earth. The goal was to promote the series directly to gamers inside the most popular Fortnite maps, while setting a new standard for in-game brand immersion and giving players an authentic taste of the Alien Earth universe.
The Alien Earth activation delivered a multi-layered journey across five Creator maps, each one offering distinct gameplay. Players were surprised with a thrilling intro splash screen, then drawn into a sleekly designed Alien Earth portal that hinted at something larger beyond the game loop. Once inside, they were transported by escape pod into a first-person Alien Experience — an unprecedented level of immersion where they battled xenomorphs, navigated tense encounters, and fought to survive. Those who succeeded were rewarded with lore-driven Alien weapons, giving them tangible advantages that carried the narrative into the core Fortnite gameplay. Every moment was carefully crafted to both engage players and reinforce the Alien Earth storyline.
The activation engaged players in Fortnite in a way that felt unique, meaningful, and directly connected to the series. It fueled anticipation for Alien Earth on FX | HULU, immersing players in its universe while raising the bar for how entertainment brands can live inside games. The results went beyond expectations, proving the power of true, playable brand immersion.
